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Untersuchungssteckbrief

EBRS 2002

Universe

423,034 senior business individuals in 55,477 establishments in seventeen European countries. The univers includes industrial and commercial establishments with 250 or more employees, other leading European companies in terms of turnover with 150-249 employees, plus the head offices of banks and insurance companies.

EBRS covers 17 European countries:

Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom (Great Britain and Nothern Ireland)

Sample

Sampling Method

Sampling was undertaken in two stages. In the first stage, a representative sample of eligible establishments was drawn from the Duns Global Marketing Database or equivalent directory for each country. The second stage sample of individuals was obtained by telephoning each sampled establishment and obtaining the names of senior business executives with pre-selected responsibilities.

Total

9,209

Projection Factor

45.94

Timetable

Each executive selected was sent a questionnaire and covering letter in his/her own language. Questionnaires were dispatched between the 21st January and the 5th April 2002. A second questionnaire and letter were sent to non-respondents four to five weeks after the first mailout. Third waves were sent for some countries where necessary in April-June 2002. A fourth wave was sent for France in May 2002.

Institut

Ipsos

Rights of Use